The PT Savvy Center

April 30th, 2008

802.11 Topologies Excel in Higher Education

Wi-Fi’s real security risks and rumored performance lags seem to
be small obstacles to its acceptance among institutions of
higher education. With increasing frequency, extending the
campus LAN means going wireless. The topologies are often
similar from campus to campus, applying one and sometimes two of
the IEEE’s 802.11x wireless protocols. Most often, 802.11b is
the standard selected, either as a precursor to the coming
802.11g (with which it is backward compatible) or because it is
so broadly available, having been first on the market. But some
campuses have also chosen 802.11a.

Referred to as WLAN, Wi-Fi, and 802.11x, these wireless
topologies find few roadblocks to implementation among colleges
and universities. In this environment, return on investment
(ROI) is calculated in terms of savings, value, services, and
the investment made in students themselves by enhancing the
learning environment.

Wi-Fi installations also present few physical challenges.
Usually, campus IT departments perform the installations quickly
- sometimes in just a few weeks. Once an institution has
invested in vendor selection and gathered vendor input, there is
little further delay before the proposed WLAN is up and running.
Wireless access points (APs) deliver freedom of movement and
untethered access at about 6 Mbps (adjusting from the advertised
11 Mbps for about 5 Mbps of overhead traffic, which routes and
delivers the payload). Campus constituents seem to be satisfied
with this speed - at least for now.

The following is a brief overview of seven campuses that agreed
to share their wireless stories.

Practical Considerations at Clarion University

The Clarion University library is currently served by a wireless
LAN of 30 APs optimally placed throughout the building. “The
library was recently renovated,” says Michael A. Phillips,
network and communications manager at the university
(mphillips@clarion.edu), “so, as part of that renovation, we
wired it with CAT5e cabling, but we also planned for a wireless
network.”

The five-story structure has adequate wireless coverage
throughout as well as some outdoor access. The WLAN is
interconnected through a dedicated VLAN, set up exclusively for
the wireless network. The infrastructure includes Cisco wireless
access points, a Bluesocket wireless firewall, and Marconi
Ethernet equipment.

Clarion chose the 802.11b standard in part based on price and
availability. Clarion is strongly considering 802.11g for
upgrades, as many campuses are. The 802.11g protocol is not only
backward compatible with 802.11b but is also expected to deliver
on the promise of 54 Mbps, almost five times the speed of
802.11b. (802.11a delivers 54 Mbps but is not compatible with
802.11b or g). The 802.11g standard is expected to be finalized
this year - perhaps as early as this summer - with some
producers like Linksys already rolling out 802.11g products.

What about Clarion’s wireless hardware?

“We’re not using the standard, ‘off-the-shelf’ APs from Cisco
with the integrated antennas,” says Phillips. Rather, Clarion is
using a model from the Cisco 350 Series that adds the option of
an external antenna. The Clarion library’s drop-ceiling tiles
were retrofitted with integrated antennas from Armstrong as part
of the networking. “We wanted uniform coverage cosmetically
consistent with the rest of the building,” says Phillips.

Wireless ceiling tiles allow Clarion more control over where the
radio signal travels. In dense areas such as Clarion’s library,
this helps keep any one AP from bearing the load for the whole
network. The wireless ceiling tiles keep the service seamlessly
invisible to its users.

Accommodating Students at RIT

Rochester Institute of Technology (RIT) prepared for the
possibility of an upgrade in 802.11 protocols and APs while
deploying 802.11b. By installing two Ethernet jacks at every AP
location during the 802.11b installation, RIT made ready to
carry two standards to ease migration. Should 802.11a or g look
inviting, RIT can test the additional protocol and APs while
maintaining 802.11b coverage.

For RIT, Wi-Fi is an extension of a flat, single network on a
single subnet. “We expect that as wireless usage grows, we are
going to run into the typical problems that are present on a
flat, single network. That will dictate the need to change the
topology,” says Patrick Saeva, program manager for the IT
department at RIT (pjsits@rit.edu). For now, this simple flat
topology guarantees seamless roaming for campus constituents.

RIT plans eventually to consider additional wireless services
beyond surfing and basic Internet use. As traditional return on
investment concerns (and financing) are not obstacles, only a
strong demand for expanded services will determine
implementation.

Calculating ROI is a difficult process. RIT’s decision to invest
in wireless services was based on whether it would help the
students. A similar philosophy guides the decision-making
process at other educational institutions.

Flexibility at Syracuse University

“We bought APs that will accommodate either 802.11a or g,” says
Lee Badman, network engineer at Syracuse University
(lhbadman@syr.edu). With a solid 802.11b base, Syracuse would
lean toward advancing to 802.11g when the need for greater speed
arises. The 802.11g standard provides the same speeds as 802.11a
but within the 2.4 GHz ISM band. (Residing in the 2.4 band is
the commonality between 802.11g and b that makes g backward
compatible with b.)

The wireless topology is a neutral, demilitarized-zone network
that sits outside the university’s main network. It exists on
one subnet across the campus. A gateway/firewall provides
protected access. “It’s considered untrusted, and the
gateway/firewall separates the users from the rest of the
campus,” says Badman.

Syracuse’s wireless LAN has presented no problems in the areas o
f speed, performance, and reliability. Security risks are
mitigated by the value of having wireless LAN service and by the
separation from other campus networks. Badman expects that there
will always be some security risks.

Dual-Mode Solution at UNC

The University of Northern Colorado uses Vernier Networks’ IS
6000 (an integrated control server and access manager) to
authenticate students on its 802.11a and b networks. The
wireless network is separated from the campus’s wired network.
Following a site survey (performed by NetCom International)
Vernier was selected along with Cisco for the APs and the
wireless virtual private network (VPN).

Asked why UNC uses both 802.11a and b, Jeanette Van Galder,
director of administrative information technology
(jeanetter.vangalderl@unco.edu), said, “While the 802.11b
network interface cards [NICs] are more prevalent in the
consumer market, we wanted a dual-mode solution for individuals
requiring higher speeds and additional capacity.”

Segmentation from the primary network is accomplished with
VLANs. UNC uses Cisco’s VPN for faculty and staff for data
encryption and for drive mappings to the current active
directory, says Van Galder.

UNC installed in-house based on NetCom’s findings for the
optimal placement of APs. It also installed its own wireless
security using not only VPN but also LDAP. Van Galder says that
although they use the network only for WLAN, VoIP could be
considered among added services.

Productivity and efficiency improvements are a big part of UNC’s
ROI. Because students are sharing files directly between
laptops, server loads are decreasing. Students are spending more
time on the network and are more productive.

Meeting Many Needs at OIT

“Basic service set [BSS] is the current layout for Oregon
Institute of Technology [OIT] wireless networking. Each AP is
connected to a wired Ethernet jack,” says Agnes Box,
telecommunications coordinator, information technology systems,
OIT (boxa@oit.edu). As with other 802.11 topologies, there is
some overlap of coverage by APs in order to ensure sufficient
coverage everywhere.

OIT used products from vendors Cisco and Avaya (formerly
Lucent), already familiar from their use at other Oregon
University campuses. Specifically, these are the Avaya Wireless
Access Point-3 Ps with power-injected Ethernet, silver and gold
wireless cards, and antennas from Avaya, which were once the
WaveLAN products.

Criteria used for evaluating 802.11b solutions included the
number of users connected at any one time, the ease of
migration, and scalability. OIT will likely migrate to 802.11g
to meet eventual demands for greater speed. Campus topology will
probably evolve to extended service set (ESS) when this happens.
With ESS, overlapping broadcast rings will provide roaming from
building to building. As a natural enhancement to the network,
the corrugated metal buildings at OIT act as antennas, sending a
strong Wi-Fi signal throughout the buildings.

An Integrated System at Collegis/Salt Lake Community College

Larry Maughan’s team at Collegis/Salt Lake Community College
went to Proactive Network Management Corporation “for
engineering, coordination, and support in integrating [wireless]
into the existing network,” says Maughan, director of netcomm
(larry.maughan@slcc.edu). Collegis/Salt Lake is now implementing
VLANs as a solution to conflicts between APs. Future services
will expand to include PDAs (in trial mode now) and soft phones.

As it has for other institutions, 802.11b have been very
reliable for Collegis/Salt Lake. The Cisco LEAP security product
manages security, and all users are required to log on via an
account on the active directory. The only problem seems to arise
from weeding out bad APs. The process will be greatly unburdened
by the adoption of the Cisco Wireless LAN Solutions Engine
(WLSE), which will allow remote identification, location,
troubleshooting and configuration of APs. Until this solution,
Collegis/Salt Lake has been searching for bad APs manually by
touring the suspect coverage area with wireless laptops upon
notification of the problem to technical support.

John Dunn and Proactive Network Management Corporation helped
Maughan and his group with their wireless deployment. Together
they set up 802.11b coverage for 13 sites including four major
campuses - every room in every building. “We used Cisco ACS
products for the authentication, and then it was tied back into
its closest switch where it also receives its power,” says John
Dunn, president of Proactive Network Management (john@pnmc.com).
Maughan and his team did most of the design, and the two
organizations worked together on the site survey and
implementations.

Seeking Security at Bridgewater State

Using Enterasys R2 APs and Cisco switches, director of
telecommunications Patrick Cronin (pcronin@bridgew.edu) and the
Bridgewater State College team set up 802.11a. As the topology
evolves from a simple routed network, Cronin plans for “some
sort of solution to segment the collision domains without
requiring an additional login as you roam.” Bridgewater is
considering Bluesocket, Vernier, and other solutions.

As far as security goes, “Right now we don’t allow access to our
administrative systems from the wireless network,” says Cronin.
However, as Bridgewater comes to rely more and more on the
wireless network, more critical data will be transferred over
it, and security will become more of an issue.

Just as many other institutions today, Bridgewater is
conservative about plans for services in addition to WLAN. It
has taken a glance at 802.11b phones.

Enterasys helped Cronin set up Bridgewater’s 802.11a network.
When asked about the topology, John-Paul Gorsky, director,
wireless product line, at Enterasys (gorsky@enterasys.com),
said, “The typical topology you will see is buildings, or floors
in buildings, connecting back to the intermediate distribution
frame on the particular floor.” The wireless topology depends a
lot on what the wired topology is - whether the wired networks
on each floor are individual subnets, for example. Roaming works
best on the same subnet.

Conclusion

There are a variety of ways to approach implementation of 802.11
protocols, and a selection of hardware solutions is available.
Flexibility, keeping your options open for the future, seems to
be the secret of success.

Sidebar

The 802.11 standard and the FCC

The FCC doesn’t require licenses for any of the 802.11 protocols
and so these are freely used.

“Since the FCC does not require licenses for use of the 2.4 GHz
or the 5.15-5.35 and 5.725-5.875 GHz spectrum bands, companies
may develop products and services according to business plans
that they think will best suit users - subscription, free or
whatever,” says Anita Wallgren, attorney at Sidley, Austin,
Brown, and Wood, LLP (awallgren@sidley.com).

Wallgren notes that the FCC does, however, stipulate that
companies obtain Part 15 certification for the APs and
receivers. This is in order to meet power and performance
specifications. The unlicensed spectrum model for 802.11 will
likely continue due in large part to its level of success.

April 30th, 2008

Birthday Party Theme Packages and Easy Selecting

Posted by admin in Lots Of Travel Resources

Many parents are not aware of the convenience offered by birthday party supplies grouped together as theme packages. In short, these are easy to choose and set up and result in a colorful, well organized child’s birthday party. Armed with a just a little knowledge, getting the right package is as easy as clicking your mouse.

Birthday party theme packages are a bundle of related birthday supplies and decorations. They are complete with everything needed to throw a great party. This includes: table cloth, cups, napkins, plates, hats, streamers, invitations and thank you notes. All of these elements are richly colored, coordinated and durable.

A theme package is built around a particular character or topic. Typically characters are those which are currently in style such as Harry Potter, Sponge Bob and Barbie. The topical ones run a large gamut. Representative packages are: NASCAR On Track, Hot Wheels and Princess Barbie. There are literally thousands of packages to choose from with new releases coming out each and every day. With this large variety, many parents have a tough time choosing. But the process is really much easier than it seems at first glance.

The first step in choosing a birthday party theme package is naturally gender. Makers of theme packages have things nicely thought out and arranged for both girls and boys. For girls, some choices include: American Idol, Barbie Pegasus, Cinderella Star Dust and Pretty Pony. Examples of Boys’ packages include: Bob The Builder, Disney Cars, Ninja Turtle Power and Teen Titans. Some topics are: Sharks, Firemen, Daisies, Tea Party, Camouflage and Wales.

Finding birthday party theme packages has never been easier. Online sites (at least the better ones) provide for browsing the inventory based on whether the birthday party supplies are needed for a girl’s or boy’s birthday party. Other categories of browsing include: topical theme, time of year and age of the child. Searching can also be done based on keyword. Once you have selected the theme package you want, it will be shipped right to your door - ready to deploy for a memorable birthday party for your child.

Jeff Bauman is the founder of SendACelebration.com, the leading online supplier of birthday party supplies and birthyday party decorations.

April 30th, 2008

Cheers! A Toast To Wine Clubs

Posted by admin in Food + Cooking

Do the names Chardonnay, Merlot or Pinot Noir titillate your taste buds? Are you familiar with red, white, chilled rose, still and sparkly? Do you wish you could know more about these and get them delivered to your home? Then probably it is time that you apply for a membership to a wine club.

Wine clubs are the best things to happen to wine-lovers across the world after the invention of the corkscrew. Wine clubs are specialist interest clubs made up of members with a common interest - wine. It is a fun and convenient way for wine lovers of all kinds to experience the world of wine. Wine clubs also cater for those looking to either develop their knowledge of fine wines or those that want to enjoy sampling a range of wines from around the globe.

With the popularity of wine clubs increasing, wine clubs of different types have come up - from subscription wine clubs offering a variety of membership schemes to social, discount and free wine clubs. Subscription wine clubs are the most professional of all, with experts on board making available the best of wines to their members. Social wine clubs can be a closer affair formed of friends and family members who create a yearly fund to acquire wine for satisfying their taste buds. Discount wine clubs offer money saving benefits where you can have the best wines at a discounted price while free wine clubs send free samples and make you pay for only those that you want to keep.

Whatever the type of wine club, the foremost benefit offered is to make available to the members a variety of wines from across the globe. Wine clubs give you the opportunity to try wines that you may never otherwise get the chance to sample, which is a treat indeed for wine connoisseurs. Bottles are sent to members, along with tasting notes and matching food advice, on a monthly, quarterly, half-yearly or yearly basis depending on the type of subscription opted for. Invitations to wine tasting sessions, special wine events, trips to wine-making regions are also some of the benefits you can enjoy. Before joining a wine club it is important to decide what benefits you want to derive from your club and whether the club offers those. And don’t lose heart if there are no wine clubs in your area, you can apply for your chosen wine club online.

Rory H. Hawkins writes about wine clubs and other interesting topics. For more information on joining a wine club visit us today.

April 29th, 2008

“Please help me bring back the love of my life.” Part one of a two-part series.

Posted by admin in Be A Beauty

Often I receive emails asking me how to use the Law of Attraction to attract a certain person–usually for romatic purposes. One woman, in her 40’s, wrote to me this week and has given me permission to share some of our correspondence with you. Perhaps you (or someone you know) will recognize the feelings expressed here:

“Please can you help me understand how to bring back the love of my life. We only dated for a short time but I know he is the one. He has been hurt badly and didn’t want to end things with me but felt he had to because he was frightened he would be hurt again. It was a very emotional ending for both of us.

I love him so much that I let him go and I respect him so I have stayed away to give him time and space. We have been apart for three months. In my heart I know that we are meant to be together but even though I was so sad and in despair I still felt loving and kindness towards him and my thoughts were always hopeful. And in my longing and praying several ‘co-incidences’ have happened.

Not long after we split up I started searching the web for anything that could give me advice about winning back the man I love and discovered the Law of Attraction. . .Can you help me?”

Sometimes a man will write to me in a similar vein: “I’m in love with this wonderful (or beautiful) woman. I know she is the one for me. Our paths have crossed often. How can I get her to notice me (or go out with me)?”

In part one of this two-part series, we’ll look at why you are NOT in a relationship with the “love of your dreams.” In part two we’ll look at what to do when a seemingly “perfect partnership” falls apart. I hope that while reading both you will also understand how the Law of attraction DOES bring the true Mr./Ms. Right your way - because it will work!

Part one: “Why am I NOT in a relationship with the love of my life? What’s happening here? Is the Law of Attraction at work?” Of course it is!

The Law of Attraction is always reflecting back to you your vibration. Remember:

You can know what you are vibrating by observing what IS
showing up in your life.
When you think you are in love with someoneand are sure they are “the one,” but cannot seem to convince him or her or attract him or her, then they are NOT “the one”. If they were, you would already be in a relationship with them–a natural, mutual, harmonious relationship that both of you equally gravitated toward.

Two scenarios are really at play here:

You are in love with the idea of this person being in love with you. That someone with these physical attributes, or character traits, or successes in life could want to be with you is an exhilarating idea.

What often happens is that you meet someone who has five (or ten) characteristics that you are looking for in your ideal partner and you assume that he or she is your “ideal mate.” You think, “This is it! I’ve found ‘the one’ for me for the rest of my life.” However, the attraction just doesn’t seem mutual and you do not understand why. Didn’t the Law of Attraction bring them to you? Well, the real question is are they looking for someone like you? Are you a vibrational match for this person?

Remember that the person you are looking at may only appear to have the qualities you desire. Underneath the exterior clothing of beauty and success, there may be person with entirely different goals, beliefs and core values than yours. Even if you are very similar, what is he or she looking for? The role of their ideal mate may be very different from one you would truly like to play.

The second scenario goes like this:

You are in love with the idea of being “allowed” to love this person Seeing their potential and their needs, you may also see how “helpful” you could be for them as a mate. Searching for love with this motive is especially dangerous because, sadly, more often than not there is simply an insecure, life-draining person there, hoping to find someone to give their life meaning and purpose. (Not a healthy thought.) Victims attract someone who can make them a victim again. The poor attract someone who can enable them to continue in their poverty. The Law of Attraction is not fooled, nor can it be manipulated through words and expressions of desires that are not in alignment with the truth.

But you see so many people around you happy and in love, why does it not come your way?

Here is how the Law of Attraction does work, and how you can make it work for you:

In order to attract the “ideal partner”– someone who is in vibrational harmony with who you are–you must be what you seek.

Are you looking for someone who is kind? You must be kind. Do you want someone with good looks? You must care about how you look. Do you want someone who will make a commitment to you? Ask yourself, “Do I keep commitments?” Do you want someone who is successful? Ask your self, “Am I vibrating success?”

Remember, the Law of Attraction is bringing to you exactly what you are vibrating. If you want something different in your life, you must change yourself–your vibration. It’s an inside job and you can only change yourself– you can’t change someone else’s vibration.

I referred to the second scenario as especially dangerous for this reason exactly - you can’t change someone else, and while trying to do so you stop concentrating on yourself, stalling any change and growth that may need to occur in you.

You CAN attract your ideal partner. You CAN find joy in a healthy relationship. Just start with yourself:

KNOW yourself
ACCEPT yourself
HONOR yourself
TRUST yourself
LOVE yourself
When you do, the most perfect relationships happen in a perfectly natural way.

Why? Because your healthy relationship with yourself is reflected in your healthy relationship with that significant other.

Rebecca Hanson is a Master Law of Attraction Coach. Thousands of people have enjoyed her talks or articles about real-life experiences and how she found the “nugget of truth” in every situation. Now she has such a deep grasp of how faith, beliefs and thinking work that she is able to lift others to a higher level, very quickly. You can contact Rebecca at Rebecca@YouCanHaveItAll.com or on her website at http://www.youcanhaveitall.com and sign up for her free “Museletter”.

Rebecca has also written a book called, “Law of Attraction for Business: How to create a business or attract a job you LOVE!” To find out more about this book and other information check out http://www.lawofattractionresources.com/

Rebecca Hanson is a Master Law of Attraction Coach. Thousands of people have enjoyed her talks or articles about real-life experiences and how she found the “nugget of truth” in every situation. Now she has such a deep grasp of how faith, beliefs and thinking work that she is able to lift others to a higher level, very quickly. You can contact Rebecca at Rebecca@YouCanHaveItAll.com or on her website at www.youcanhaveitall.com and sign up for her free “Museletter”.

Rebecca has also written a book called, “Law of Attraction for Business: How to create a business or attract a job you LOVE!” To find out more about this book and other information check out www.lawofattractionresources.com/

April 29th, 2008

Cisco CCNA Certification: Cisco Switching Modes

To pass the CCNA exam and earn that coveted certification, you’ve got to know Cisco switches inside and out. Among the many important details you’ve got to know are the three methods that Cisco switches use to forward frames, and the differences between the three.

The first switching method is Store-and-Forward. The name is the recipe, because that’s just what the switch does - it stores the entire frame before beginning to forward it. This method allows for the greatest amount of error checking, since the Frame Check Sequence (FCS) can be run before the frame is forwarded. As always, there is a tradeoff, since this error checking process makes this the slowest of the three frame forwarding methods.

The quickest method is Cut-Through, where only the destination MAC address of the frame is examined before the forwarding process begins. This means that the part of the frame is actually being forwarded as it is still being received! The tradeoff here is that the FCS does not run, so there is absolutely no error checking with Cut-Through switching.

The middle ground between these two extremes is Fragment-Free, so named since fragmented frames will not be forwarded. The switch examines only the first 64 bytes of the frame for errors, since that is the part of the frame that will be damaged in case of a collision. There is error checking, but it is not as thorough as Store-and-Forward.

Keeping these three switching schemes straight is vital to your CCNA exam efforts, and it will help you in working with Cisco switches in the real world as well. Keep studying!

Chris Bryant - EzineArticles Expert Author

Chris Bryant, CCIE #12933, is the owner of The Bryant Advantage, home of free CCNA and CCNP tutorials, The Ultimate CCNA Study Package, and Ultimate CCNP Study Packages.
For a FREE copy of his latest e-books, “How To Pass The CCNA” and “How To Pass The CCNP”, visit the website and download your free copies. You can also get FREE CCNA and CCNP exam questions every day! Pass the
CCNA exam with The Bryant Advantage!

April 29th, 2008

Answers to the Questions - What is a PPC Search Engine and How Do I Use One?

Posted by admin in Promotion

Pay per click (ppc) search engines are an excellent advertising
medium for driving traffic to your website. What is really
wonderful about advertising through the ppc search engines is
that the traffic they send to your website is targeted traffic if
you use the right keywords to appeal to your target audience.
Learning all you can about ppc search engine marketing is an
excellent start to operating a profitable internet-based
business.

PPC search engine marketing is also beneficial to traditional
businesses who wish to take advantage of the potential of the
internet to increase foot traffic in their storefronts or
increase their telephone orders. Mail order companies can also
benefit from advertising in a ppc search engine for the purpose
of lead generation.

A ppc search engine is a search engine that internet users can
use to find information, products and services that they are
looking for. Search engines are powerful tools for internet
shoppers because the search engines, including ppc search
engines, base the ranking of websites in their results on the
relevance of the websites to the keyword terms and keyword
phrases typed into an internet browser’s search bar. For
businesses, the search engines are indispensable because the
majority of the traffic arriving at a website is driven there
through the search engines.

Search engines are generally referred to as either organic search
engines or ppc search engines. In reality; however, most are both
as they are organic search engines meaning that they rank
websites in their search results based on the relevance of the
website to the search terms and the apparent quality of the
website’s contents. If you achieve an organic ranking in a search
engine, your search engine advertising is essentially free.
Organic listings in the search engine requires search engine
optimization using basic techniques such as the creation of
effective keyword content and meta tags, establishing link
popularity and link relevance, and more advanced techniques that
frequently evolve overtime as the search engines change their
rules for ranking websites.

Other than the standard difficulties with search engine
optimization for beneficial search engine ranking, the
competition on the internet is fierce and increases daily. So,
sometimes it is difficult, if not impossible, to get and to hold
a sufficient position in the organic search engine results. This
is why ppc search engine marketing is so beneficial. The major
search engines participate in ppc search engine advertising
programs. With ppc search engine advertising, you bid on keywords
and keyword phrases that your target audience will use when
searching for what you are offering through your website.

With most ppc search engine advertising programs, the websites
that appear in the sponsored links (paid advertisements) are
ranked solely based on the amount of the keyword bid. Google is a
little bit different in that it considers the click-through rate
as well as the bid amount when ranking websites in their paid
listings. With the ppc search engine programs, you only pay your
bid amount for each click-through, so in essence you only pay for
the traffic that is actually sent to your website as a result of
your ppc search engine advertising.

This sounds frightening to some new internet entrepreneurs who
look into using the ppc search engine advertising programs
because they fear that the number of clicks they receive might
spur out of control costing them too much money. With ppc search
engine advertising, that is not an issue because the ppc search
engine advertising programs enable you to set a budget for your
ppc search engine marketing campaign. So, when the number of
click-throughs you receive reaches your budgeted amount, your
advertisement simply does not appear again until your next budget
period. With effective management of your ppc search engine
marketing program, you have complete control over your budget and
your advertising proceeds.

Copyright Christopher J. Enders. Are you at the end of your rope,
fed up and confused by all the scrambled internet marketing
advice you’re getting? Whether you are new to internet marketing,
or a website owner who wants to make more money from your
website, learn the proven strategies that will sky-rocket your
internet business at http://BiznessTips.com

April 28th, 2008

When Marketing Liars Get Caught — And What You Should Be Doing Instead

Posted by admin in Commerce

Ever see an ad and just “sense” that it’s an outright lie? Or
maybe even more frustrating, ever write an ad yourself, and feel
you can’t make your sales pitch accurately “unless” you’re lying?

Don’t worry, because I’m going to tell you exactly how to deal
with this so you can put your broken conscience back together
again and eliminate all that angst you’re carrying around with
you.

Listen to this:

Not surprisingly, a little while ago, three well-known,
household-brand companies, were nailed for false advertising.

Here, check this out:

Apple got in trouble for making false claims about the life of
the battery inside the iPod. They said the battery would last
for the life of the iPod, and that you got 10 straight hours of
playing time on it.

I own an iPod, and I can tell you, neither of these claims are
true.

Gillete got spanked in the rear for saying the M3Power razor
made the hairs on your face stand up for easy shaving.

And you don’t need to be a dermatologist to figure out that’s
impossible.

And good old Tropicana was busted because they claimed their
“Healthy Heart” orange juice lowered blood pressure and
cholseterol, reducing your risk of getting a heart attack and a
stroke.

And everyone knows that can’t be true, because the
pharmaceutical companies would immediately shut down ANYTHING
that competed with their drugs that lower your blood pressure
and your high cholesterol.

Oddly enough though, the biggest mistake I see entrepreneurs
making, is their reluctance to telling the truth in their sales
copy, specifically when it comes to touting themselves or their
own accomplishments.

For example, yesterday I was reviewing a client’s sales copy,
and the client’s biggest flaw was in not credentializing himself
ENOUGH.

I’m not sure if he felt a little “awkward” by boasting… or if
he was just a little bashful, but the truth is, once you put a
product out there — especially if you’re selling information
products — you’re now THE expert.

So step up to the plate and assert yourself — your prospects
are looking for your guidance, and for your leadership — if
you’re reluctant to give it to them, and if you don’t stand up
and start leading them, they’ll be just as reluctant to drink
from your well.

And even more reluctant to buying from you.

After all, think about it — would you accept medical care from
a physician who was unsure of themselves, or who was
uncomfortable letting you know about all his experience and
credentials?

And let’s make it even more mundane: Would you rather use the
newest pest control company in town or the one who told you
they’ve been eliminating bugs for the last 15 years and only
three times, did they have to go out and re-treat the home?

So don’t hold back. Let your prospects know how good you are,
and then some. You’ll only make them feel better about their
relationship with you and reduce potential buyers remorse.

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you’ve been missing, right
here at: http://www.kingofcopy.com/tips/tiparchives.html

April 28th, 2008

Vocational Schools of Fashion Design

Fashion design vocational schools offer two-year programs that teach the fundamentals of fashion design. In these schools, students may earn certificates or an Associate of Arts degree in the field. Vocational training schools are seen by some industry leaders as being better than four-year institutions at preparing students to enter the field because of their closer link with the garment industry.
Most times a vocational school offers a 2-tiered certificate program to accompany an Associate of Arts degree. Usually a first-level certificate of proficiency is only offered to those who want quick access to the field. Preparation to work as Design Room Assistants is provided by this certificate. An exciting assortment of tasks and duties accompany employment as an assistant in a bustling design room.

Not in such a hurry? Then get the second level certificate and work as an Assistant Designer. If you choose this profession you will be drafting flat sketches of garments, including required details for production It is very advantageous to have a complete understanding of fabric construction and related facts along with knowledge regarding fabric and trim ordering. They must be flexible and responsible; as they will be called on to do many jobs around the design room.

April 27th, 2008

Working with Crystals to Help with Healing and Connecting

Posted by admin in Medical Hub

Crystals are like tuning forks they bring in a specific vibration and can be used to bring your body energies into balance.

It has been known for thousands of yours that crystals and gems stones can have an influence on your Body, Mind and Spirit. Crystals and gems have connections to your astrological chart and there are books and tables available in most crystal shops to show these links and influences.

Quite often I hear people tell me that their favourite crystal or gem found them. Meaning that they felt drawn or physically attracted to specific type and one specific stone. This is tired in with the synchronies in life. That which we vibrate most closely with is drawn to us.

I have noticed myself when I choose a crystal to hold when meditating. One feels the vibration or frequency of that crystal travelling up your arms and permeating all of your being. This is a combination of crystal structure and vibration.

There is a need to be relaxed and open when choosing a crystal to work with. Use your intention to help you choose the influence you desire the crystal to have. The quality you desire will be draw to you and you will find your self-selecting a crystal with that quality.

We are all creating our lives in the moment and your intention and desire are more important than the crystal you select. It is important to put yourself first in this process. Your feelings and emotions should be your guiding light. The mind and the look and physical qualities of the crystal should take second place. As your internal feeling and the internal qualities of the crystal is much more important.

When you have selected a crystal that feels right for you. Hold it in meditation and ask to be allowed to work with it. As you go deeper in meditation feel the connection at a cellular level and at a molecular level and at an atomic level within yourself and the crystal. Feel the crystal structure and the influence it has on your body, mind and spirit.

Become aware of the balance of the five elements within the crystal of fire, air, earth, water, and the life force or space. Reach out with your feelings and feel the influence of the stars and planets on the crystal and which astrological sign is most dominate.

Then when you have allowed your awareness to connect on all these levels, let go and transcend them all. Become one with the crystal and become one with yourself. On this level of being, just feel what it feels like to be one with the crystal. To be in the crystal matrix, feel its bounders and influences; then transcend again into a deeper level of being, where all the boundaries melt away and you feel fully expanded and at one with the whole Universe.

Know that as this process of letting go and expanding your awareness takes place. Your energies are naturally being rebalanced and put in tune with the whole Universe. Know that when you come out of meditation, your life will experience more synchrony, and a feeling of connection and support will be dominant in your awareness.

You are truly blessed when you come to know yourself from within.

George Lockett - EzineArticles Expert Author

Message channelled by George Lockett (C) Copyright 2005, All Rights Reserved. Read HealerGeorge’s Blog: Journey into the Self
Yes, I can send you absent/distant healing: this will really help. Just follow the instructions on the home page of my web site at: HealerGeorge Web Site and Distant Healing

As you make your donation you will get the opportunity to put in your personal details, so I can focus the healing directly to you.
Or ask at question at: Ask HealerGeorge

April 27th, 2008

Life Happiness

Posted by admin in School of Self Improvement

Is it really possible to attain a lifetime of happiness or is this just some dumb dream that we all have from time to time - well I can’t promise you a lifetime of happiness each and every day of your life - JUST MOST DAYS.

Now if someone had told me that a few years ago I would have quickly made my apologies and run well away from them - they could have been aliens from another planet trying to capture me with their crazy ideas, but then are those ideas so crazy after all?

I had lived a pretty average life just like the majority of us - nothing really spectacular had happened - I left school, went to college, got a job, got married, had children, went to work to provide for us all, took my holiday entitlements and repeated the same sequence of events and activities each year. Nothing wrong with that I hear you say and OK that’s how we all live so what’s wrong with that? - right? - well NO actually.

How many times have we looked at our lives and just wondered what it was all about and was there anything else- perhaps a meaning and a purpose to life - that’s made all the more important when you’ve become a raving alcoholic like I was and was living in a mobile home on my own after a separation from my wife and children.

What happened on that December day in 2002 was nothing short of a modern day miracle and even now, writing this, the hairs on my arms stand up as I still can’t quite believe what has happened - not only am I back reunited with my wife and children and more in love than I ever was before I’ve never touched either a drink or a cigarette since that day and even more astounding have never had the urge or desire for either one of them since.

I have never enjoyed life so much as this and the buzz I STILL get, almost 3 years later just gets better and better.

I am still so overwhelmed by what happened to me and so wanted to share this with the world that I wrote my book in the hope and anticipation that it can have the same dramatic affect on your life that it did on mine and that you in turn can have the same effect on theirs - now what a legacy that would be to leave mankind.

A recent testimonial, exerts of which are included below, show just why I want this book to reach and touch people who are looking for what I’ve found.

I LAVISHED your book. My life was in shambles; my wife had divorced me and tonight I was in such a state of despair that I had rung my Mother to tell her that suicide was my only option - after reading your book I have a peace about me that I have not had since I was 19 and I’m 56 now. Thank you thank you for allowing God to speak through you to me - I now feel a complete relief from all the pain and misery I have known for the past 37 years and I thank you for saving my life - actually GOD SAVED MY LIFE but you threw me the life preserver - may God continue to bless you, your family and your ministry.

Roy Thompson, Atlanta, Georgia - royjrthompson@bellsouth.net

The author had had a dreadful drink problem for over 30 years but was miraculously freed from this overnight which resulted in him becoming a Christian. 3 years on his life couldn’t be better and he wrote his book in the hope this may help others. Details of his book and contact details can be found at www.aspecialjourney.com

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