November 24th, 2009
In essence affliliate marketing resembles an auction site. Different products are promoted on your web pages in return, you’ll have a percentage from every transaction. It isn’t as much effort, fewer operating costs, it sells 24/7, and even better, it is comparatively simple to pick up.
At the beginning, you need to make a choice as to what items or niche area you’d like to specialize in. A method of going about this is, you need to find out solutions to issues a particular market segment is looking for, and which solutions will help them. A simple method of achieving this is searching for specific sets of narrow keywords; more often than not customers search for these less, but more of these convert to a sale.
To obtain these lucrative words and phrases, you should use programs like Micro Niche Finder. Information collected from this program or other applications and software packages makes a list of associated terminology giving valuable information to get an advantage in the rankings on an web based search engine. Micro Niche Finder information will in addition recount how many searches each keyword or phrase gets, the number of competing internet sites, and how strong those internet sites are. Lastly, Micro Niche Finder data can help identify desirable domains, help you in putting together your internet site, and draw attention to the best goods for you to sell.
Constructing a site is next on the list; but there are still essential things to do. Search engine optimization is absolutely crucial. Applications such as SEO Elite should make this simple. This application automatically examines the web sites of your rivals and helps you by stating exactly what you need to do in order to have a good placing in the search engine results. With SEO Elite the data created by the software package advises you on links, the best keywords, and even details on how to upload articles. In short, the results obtained are the same sort of information that an SEO professional would offer. When you have determined what niche market you want to sell in, plan your product ads, and your site has been designed, it is time to get your internet site up in the search results. Profits will roll in regularly and question why you didn’t consider this sooner!
Click here and check out this #1 site for Seo Elite review hints.
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May 19th, 2008
Avoiding Every Day Sales Goofs A client of mine once said to me,
“It’s better to do the right thing badly than the wrong thing
very well.” So it goes in sales. Try to do the right things,
even if not very well, even if it hurts. You’re probably not
guilty of committing any of the following sales goofs, however,
if you see yourself in any of these situations, you might want
to rethink your sales process: Calling at the wrong level.
It’s all about you and your company, not your prospect. It’s
value added and not value first. You can’t figure out the real
problem, concern, and pain being experienced by the prospect.
You are trying to sell something rather than provide a solution.
The prospect may not like you. Blaming your empty sales
pipeline on the economy. Loving your comfort zone - you do the
same thing over an over again expecting different results.
Allowing your prospect to be in control. Appearing needy and
hungry. You don’t leave each sales meeting or telephone call
with a clear next step..You are in chase mode. Talking 70 -
80% of the time during the sales call. Selling on price rather
than value. Being condescending to prospects - you are smarter
than them so you educate them. Accepting “THINK IT OVERS” as a
good thing. Not disarming objections early enough.
Projecting your personal opinions. Not sure how to get the
sale closed or unable to walk away. Doing lots of proposals
and quotes that don’t not convert to opportunities. Fearing
sales objections. Presenting to the wrong people -
non-decision makers. Fearing failure rather than embracing
failure. Not thinking BIG- why think at all? Not keeping
your eye on the prize - the relationship. Not picking up the
telephone - fear of rejection. Can’t answer the question, “Why
should I do business with you?” Fear of change - the devil you
know is better than the one you don’t. Can’t define the ideal
client. Don’t have a database of prospects, which fit the
ideal client profile. Don’t know who the decision maker is
within each company on your hot leads database. Your sales
team is not disciplined. You can’t track sales behaviors and
activities on a daily basis. You don’t have a hot leads
database - it’s all in your head. You don’t know have a good
30 second commercial - what to say if you call someone and they
actually pickup the phone. There’s no accountability. Poor
daily sales behaviors. You’re reactive rather than proactive.
If you are feeling a little sick after reading this list, please
give me a call. I’d like to help you get on the road to
recovery. “A journey of a thousand miles must begin with a
single step.” Chinese proverb “When you find a fork in the road,
take it” - Yogi Berra Good selling!! Ken Ken Levine Impact
Business Solutions, Inc. 508-845-8849 SELL MORE BY SELLING LESS
www.impactbussolutions.com
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May 16th, 2008
People say to me, Maria, I am creating brochures and I am meeting people. I am telling people about my business and I just don’t seem to be getting anywhere. Do you have any suggestions?
When I say to them, “have you asked them to buy your product or service?” I quite often get a blank stare back at me.
“Ask??” You mean I should ask.
Yes, this is a very important part of doing business, and many
people have lost sales that they would have received if they had
only asked for the sale.
This is called, the close.
Some people have said, “But what if they say no?”
So what, the odds are in business that you will have more no’s than yes’s. You see, the more that I have studied marketing,
the more I see how true that is. Just consider the no’s practice
on your way to a yes.
Some of the most successful marketers out there state that a
10% conversion is good. That means 90% were either not interested or were unable to purchase at this time due to a large variety of reasons.
A no doesn’t mean the end of the world or the end of your business, it just means at this moment they are not interested.
And, ask yourself, how many sales do you believe that you will get if you don’t ask. Not asking is considered the same as leaving money on the table.
Sometimes it means, you just haven’t shown them a benefit that they can relate to.
I have seen examples of people who have changed just a word or two on their web copy and then the sales started pouring in.
If you need to learn how to ask for the sale, there are many books written on the importance of asking and many considered it one of the success secrets in business.
There are countless articles, books and courses on closing a sale and if you haven’t read any of them, I would highly recommend that you do. They go into detail on the early close, the trial close and the final close. As well, I have seen different names given to different styles.
Sadly, the reality is, many people have a sales phobia and would rather socialize at networking event and hope someone will come up and buy their product or service. And believe it or not, other people may think yes it is a good product but you are apparently just showing me today.
So, if the word sales drives you into a frenzy then start by reading, “The Aladdin Factor” by Jack Canfield and Mark Victor Hansen. It is a book on how to ask for and get what you want in every area of your life. And, has in it a formula for overcoming
the seven most common “asking fears”
It is important to remember that no matter what business you
are in, you are always selling yourself, product and or service and knowing how to do it well will assist and help your clients.
When you have a valuable product or service that improves people’s lives, consider it your obligation to let them know that it exists. You will feel more confident than approaching them as though you are a pest.
Just remember, it’s your job to ask and it’s ok if they say no.
Smile and go on to the person just waiting for your arrival.
P.S. If you like what you’re reading in this ezine,
you’ll love the ebook,
“Overcoming Barriers to Communication”
Answer the questions; Why doesn’t anyone understand me?
Why do I have such a hard time getting my message across?.
Overcoming
Barriers to Communication
All the Best!
Maria Boomhower
The Master Communicator
To sign up for a free report on
“The 7 Secrets to Communication Mastery” go to:
http://www.falconfreedom.com
Master Communicator Blog
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April 20th, 2008
1. Give your prospects a f~ree trial of your software
product, service, or let them read the first chapter or two
of your informational product.
Your f~ree trial or sample chapters will show your visitors
that you are confident in the quality of your product and
lead to more sales for you by demonstrating how valuable
your product is.
2. Add a bonus for purchasing your product.
Provide a unique bonus such as an ebook you’ve written, a
consultation with you, access to your membership site, or a
resource that is only available through you.
Add to your bonus’s perceived value by placing an honest
dollar amount to it, listing benefits for it, or by
publishing testimonials for it.
You could also set up a joint venture with another business
where you offer as a bonus an exclusive f~ree trial of their
product in exchange for a percentage of the profits (i.e.,
by joining their affiliate program).
3. Provide a money back guarantee.
Your guarantee will help you to get more people that are
unsure about purchasing your product to buy from you.
Your guarantee could be a 30, 60, 90 day or lifetime
guarantee. In general the longer your guarantee the more
powerful your guarantee will be in getting more of your
visitors to buy your products.
4. Provide your customers with specials, bonuses and
discounts on your products.
This will give you an effective way to get more of your
customers to buy your products on a consistent basis while
also showing your appreciation for them.
5. Add testimonials for your product throughout your site’s
copy.
Your testimonials will help you to convince your visitors
that your product will meet their needs.
Include your customer’s first and last name and a link to
her website along with her testimonial.
You could also post your endorser’s picture along with her
testimonial to increase it’s effectiveness.
6. Survey your customers.
Your surveys will help you to pinpoint what you are doing
right and also help you to identify things you can work on.
Add a freebie in exchange for taking your surveys to
increase the number of people that take them.
7. Offer an affiliate program for your visitors and
customers to join.
Provide your affiliates with useful promotional items that
they can use to start selling your products as quickly as
possible.
For example, you could give them sample ads, banners and
button ads to place on their sites, and sample
recommendations.
You could also let them publish your articles with their
affiliates URLs in your resource box, or you could create an
ebook or marketing course that they can use to get more
commissions by providing it to their visitors or
subscribers.
8. Publish an ezine.
Promote your ezine on every page of your site and also
submit it to ezine directories and announcement lists.
Provide your subscribers with useful tips, advice, and
articles to keep them reading your ezine on a regular basis.
9. Offer add ons on your purchase page.
For example, you could offer a deluxe version of your
product or you could offer a related product on your
purchase page that your new customers would be interested in
purchasing.
10. Offer f~ree teleclasses to your visitors and ezine
subscribers.
Your teleclasses will increase your prospect’s trust in you
and help you to get more people to visit your site ready to
buy your products.
Article by writer, Ken Hill. Get more marketing tips by
joining Ken’s Top Notch Marketing Ezine at
http://www.netpromarketer.com/ezine.html For more articles
by Ken Hill visit: http://www.netpromarketer.com
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April 17th, 2008
Third in a series of articles, we’ll discuss various issues and practices associated with modern ways of selling over the phone.
*****************************************************************
The New Telemarketing is a set of selling practices designed to accomplish several things:
(1) To sell more goods and services than its predecessor, the “traditional” style;
(2) To be less offensive than its predecessor to buyers;
(3) To be consistent with a customer service style of communicating;
(4) To help in recruiting and retaining qualified phone representatives and managers; and
(5) To repair and reform the image of telemarketers in business and consumer communities.
****************************************************************
One of the main problems with traditional telemarketing is that it is designed as a one-way communications medium.
Scripts, which are commonly used, and by the way, which are necessary, are monologues. They operate from an authoritarian premise that says:
“Me talk, you listen!”
Of course, if that sounds primitive, it is. Modern folks don’t want to be talked down to, or even to be talked at.
They crave participation, and their generation, being the best educated ever, has been weaned on participative communication.
They were asked their opinions at home and in countless classrooms, by indulgent parents and teachers, and they expect to be conferred with, and their advice solicited, during calls.
Getting them to sit still to hear and then respond to a phone lecture that can last two minutes or more is fruitless. Hey, they can’t turn off their cell phones without remorse, or shut up at the movies, an official one-way medium, so why are they going to kick back and allow us to have all of the fun?
They aren’t, and the spray-and-pray format, where callers spray their features and benefits, praying some of them will resonate with listeners, is less and less attractive to fewer and fewer people.
So, a conversational model of telemarketing is required.
But how do you craft one that is efficient, where all control isn’t ceded to the prospect?
That’s where The New Telemarketing comes in. It is designed differently, from the ground up, to appeal to buyers and sellers.
And we’ll explore this more intelligent and effective design in future articles.
Dr. Gary S. Goodman, President of www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone®, You Can Sell Anything By Telephone! and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com
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April 10th, 2008
What does it mean to be an “effective executive”? Well very simply it means achieving the goals you set out to achieve in an efficient, creative and effortless manner. Some of the benefits that ensue from this self efficacy are: feelings of self confidence, self esteem, self worth, a sense of personal empowerment, feeling invigorated and passionate about everything you choose to do, a sense of resilience, more energy, personal emotional and physical health and for some a great sense of purpose.
How much of the time do you feel any or all of these? Surveys I have done over the last several years suggest that most executives feel “effectve”, as defined above, only about 30 percent of the time on average. When I learned this I realized how much untapped potential there still is waiting to be unleashed from the business sector. Why is so much potential being wasted?
With over 20 years of experence working with such individuals it has become exceedingly clear to me that the biggest problem lies in the ability of such executives to courageously address the many limiting negative beliefs and emotions that they carry around inside of them. Now by “address” I do not mean engaging in some form of psychotherapy. My experience has also shown me that such a journey has significant limitations for individuals who desire immediate results in their lives and work. Additionally “therapy” often assumes that there is something wrong with such individuals. In my view this is not correct.
It has been my experience that each of us has enormous potential to be effective and to acheive beyond our wildest dreams. In other words we are individuals with tremendous abilities to achieve. To say anything else is unfortunately a denial of who we all feel we are deep inside. Hence it is with such a recognition that I would like to suggest that the problem is not “with us” but with the negative beliefs and emotions “inside of us” that are limiting us from being all we can be.
In recent case studies using a new modality called the Mind Resonance Process(TM) which I developed to address this very problem I have shown that it is entirely possible to completely dissolve such limiting beliefs and emotions from our lives. The results have been nothing but miraculous. To know more you are invited ot visit the web site below.
 Dr. Nick Arrizza is trained in Chemical Engineering, Business Management & Leadership, Medicine and Psychiatry. He is a Key Note Speaker, Author, Stress Management Coach, Peak Performance Coach & Researcher, Specializes in Life and Executive Performance Coaching, is the Developer of a powerful new tool called the Mind Resonance Process(TM) that helps build phyiscal, emotional, mental and spirtual well being by helping to permanently release negative beliefs, emotions, perceptions and memories. He holds live workshops, international telephone coaching sessions and international teleconference workshops on Physical. Emotional, Mental and Spiritual Well Being.
Web site: http://www.telecoaching4u.com
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April 5th, 2008
So now the time has come to invest in Lead companies, but how do you know which one is the right one for you?
When I was a new loan officer, finding a lead company was not easy, I can remember logging onto Yahoo, typing in the key word “mortgage leads” and being bombarded with links leading me in the direction of lead companies all claiming to have the best leads and the best deal for me!
But what was the best deal for me? That all depended on what I was looking for, so taking my time, I began to right down exactly what it was I was looking for, did I want refi’s, purchases, or both. Did I want leads from several states or just one, how much could I afford? Etc., etc.
Before I invested any money, I decided I was really going to do my home work, I went to sites of the companies I was considering to read their terms and conditions, I spoke with reps in their customer service department and asked many questions, I went to lead site reviews posted on the web to see what kind of experience other loan officers had with the companies I was considering.
One thing to keep in mind, No lead company can guarantee you a 100% closure ratio, and they are very up front about that, if that is what you are looking for, you can end your search now.
Still with me? Good!
Here are a few things to consider before committing
1) Pricing
If you are on a tight budget, and have, lets say, $100.00 to spend, you will have to narrow your search to the lead companies that accept a $100.00 or lower minimum or will meet whatever spending limit you have set for yourself. Some companies have deposit requirements, not allowing you to deposit less than $500.00, so this would not be the company for you.
2) Lead Generation
Find out where the company is generating their leads from. Some companies recycle their leads and sell them many time over. They also buy their leads in bulk off of other companies and resell them, so make sure you ask this very important question up front.
3) Return Policy
Look for a company with a liberal return policy, the best way to find out this information is through lead site reviews.
If you receive a lead with bogus contact information, there is no reason why you should not get your money back.
4) Quantity vs. Quality
Be careful when you buy in bulk, when you can spend $100.00 and receive 50 leads, chances are the leads are old and are being recycled, and the closing ratio isn’t so good.
If you can spend $100.00 and receive five to ten fresh leads, you may be better off, and also have a much better closure ratio.
5) Cherry Picking vs. Filters
Cherry picking is a nice feature, and a very popular one, it allows you to go into a site and view a lead before you purchase it, some sites even let you know how many times it has been sold.
Filters are also very nice features, they allow you to predetermine what kind of lead you want, and when a lead comes in matching your filter criteria, it is sent directly to you via e-mail or fax.
6) Customer service
As in all business’, customer service is key, and the way they handle themselves on the phone can be perceived as a good indication as to how their company is run.
If you are struggling to get a hold of someone, or your phone calls are not being returned, they are most likely not worth doing business with.
7) Referral
One of the best ways to find a mortgage lead company, is to have one referred to you by a co-worker, or by someone within you organization who has had success with a lead company. Ask around and see what you can come up with.
 Exclusive vs. Nonexclusive
If you want to receive leads exclusively, you will pay a steeper price, however this lead will be sold to you only, doing away with your competition.
Non exclusives leads are sold on average three to five times, it usually will cut the cost of the lead in half, but keep in mind, you are now competing with other loan officers. Remember, you get what you pay for.
One last thing..
By considering these eight features of mortgage lead companies, you are well on your way to choosing the best lead company for you, and at the right price. But don’t stop here, continue to gather as much information as you can before you invest, I can’t stress enough just how valuable the lead review sites are, check them out, it will be worth your time.
Jay Conners has more than fifteen years of sales and marketing experience in the banking and mortgage industry, and is the owner of J. Conners, Mortgage leads reviews a mortgage resource center for mortgage brokers, loan officers, and lenders. He is also the owner of http://www.callprospect.com a mortgage lead company, specializing in fresh leads. Jay Conners can be contacted via e-mail at sales@callprospect.com
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April 1st, 2008
Every single day, we are all in midst of a revolution that keep shaking the business foundation. No, it’s not about the stock markets news, large scale corporate announcement that you are watching on television.
The revolution we are talking about is the very basic and the prime connections of business existence. It’s what most people had forgotten; it is the Relationship between both external and internal “Supplier” and “Customers”.
Business organizations who can really create new relationship with their customers will be realizing themselves with surpassed competitive advantage compare to others. This could also apply even the business is as small as a one man show business.
• Basic Purpose of Business
The very basic idea of a business and selling process is just same as to almost every party involved in it. Whether you are the big CEO, Department head, manager, down to the sales assistant, it’s all boils down to one basic element - What we do primarily is “Selling”.
Simple and straight forward, but yet most forgotten in our daily busy schedules and tasks - The purpose of business and its existence is to find and keep customers, and to get them continue doing business with you rather than with your competitors!
• The Old Game
The old game scenario is very familiars to all of us; sale person out there at the field brings in the sales for the business. They try to sell as much as they could to those customers that always trying to avoid of being “Sold”! Hey, like everyone else, we do try to get the best possible price, and resist being taken for a ride right? Don’t you forget that as you are a customer to other too!
This old and dying business activity could be pictured out as sales team out there battling against competition for market share, and customers “Mind” preferential share. It is, for all intentions and purposes, sell exactly like competitors.
In such selling game, as any sales person will tell you - There is never been enough! There is never enough time, customers, supports…etc. Yet, the same sales person will tells you that he or she is constantly being asked to produce more and more sales in the same world of never been “enough”!
In traditional organization, work is organized around management (mind yourself if you deny this). Work flows up towards the executive group. Employees work for the executive management group, not customers. The rewards and punishment system, reporting systems, re-enforcements and procedures….etc , not forgetting about pleasing, satisfying and taking care of the Boss.
• Re-discover Business Purpose
To survive and thrive in this business revolution will need everyone in the organization to come together and re-discover to this basic purpose of a business. Mind you! This is the most critical part of everyone job way before you carry on with your regular tasks. This critical task and basic objective of business will makes the different between keeping the job or being let out of business!
This revolution will continue to change our business process, our role in it, and the competencies we need to equip ourselves with. It will overthrow all the beliefs that we have been holding strong to, it will also be shaking up the very nature as to why and what we work for?
• Fight you way out
If your company is like most of others today, you have much greater competitions than ever before. The products and services you are offering right now are no different in the eye of you valuable customers. They are simply match point by point by your competitors, worst if it’s of better offering!
The business task of finding and keeping its customers is like a high-risk game. If you lose out, the consequences of your customers going to competitors are much more critical now than any other time in recently business climate.
• Business Function
CEO, Executives, Managers, ought to be realizing that their core job is not just to increase the shareholder’s stock value, making all the fanciful of reports. The highest priority of their purpose is to sell, to find and keep customers. Selling is no longer simply a sales function within the company, it is, and will always be “The Function” of a company.
What actually caused this? The principal behind these selling and drowning are the increase competitions, customers with much wider choices of supply. Customers are getting smarter; and tougher with more choices of supply. You got to realize hard that customers of today context can truly buy better than most sales person could sell.
• Customer Loyalty
You want loyalty in your customers? You must be dreaming daylight! This world today is the customer’s own “Shopping Mall”. There is no boundary in term of distance, language, connections. There are only “boundaries” of price, conveniences, a phone call away or internet…etc.
It is no longer the old game where customers buy what is being supplied to them. It is the new rule where you got to supply what customers want or else they will go to competitors.
The point is that you simply can’t win in this new game; the traditional beliefs that you hold strong to it, the sales process, the selling tactic and strategy are simply no match of this new breed of customers in this rising competition and crowded marketplace. Selling and keeping (or trying to keep if you are) customers by the old way is dying fast. So, what’s next then?
• The New Game
There is this “New” game emerging. It is more on customer-focused! No, we are not talking about what you are thinking or having in mind. This new game requires the entire business organization to be involved, and truly be involved. It is a higher level game, with more risks but also more rewards.
Now, everyone who has a stake in the business process has to come into this. It is a kind of creating and sustaining a partnership within the entire organization. It would be a transformative process which would eventually change how we see each others and how we could truly work together in the entire selling process. For some, it’s like experiencing the new birth of a new kind of relationship. This is like building a partnership among all involved.
• New Breed
What does this means for us as sale person; and as selling organization? Fundamentally, it means all of our roles will change. These new relationships within the same business organization are part of the solution to combat the intense competition out there in marketplace.
This is the opportunity for us as the new breed of “Sales Person” to be the “Customer Workers” of today. To some, it could be an uncomfortable period. Even those who “think” they’d like to change are finding themselves having to change their strong beliefs, and change beyond their own paradigms. Yes, it will create an intense level of insecurity among some when the entire business culture changed. But can you afford not to change and risk being punch out of business?
Is your organization ready to realize the fact that nobody sells anything to anybody; People are now buying from everybody and how your business organization going to parent within itself to take up this challenge. This itself is a huge different.
Give it a deep thought, is your business truly selling to your customer? Or are your customers are buying from everyone, which might not include your business organization? That’s the different.
Get Your Business listed in Biz Network Directory for business leads. Network sites consist Web Resources Search and Business Info Center are also business platforms.
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March 31st, 2008
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